Google AdSense is an advertising program that allows you to run ads on your website, blog, or YouTube videos and get paid when visitors click on them. The ads are generated from businesses and organizations that use Google's AdWords program that you feed using a unique AdSense code into your blog or website.

For new websites or blogs, the Google AdSense program can be one of the best ways to generate income, which is reason it's so popular.

Benefits and setbacks of Making Money With Google AdSense
The Google AdSense program has numerous great benefits including:
  • It is free to join. 
  • Requirements for eligibility are easy, which implies that you can monetize your website or blog even if it is new.
  • There is a variety of ad options that you can customize to conform to the look and theme of your site.
  • Google pays on monthly basis by direct deposit if you meet the required $100 threshold.
  • You can run ads on several websites from one AdSense account.
  • You have options to run ads on mobile devices and RSS feeds. 
  • You can easily add your ads to your Blogger and YouTube accounts, although with YouTube, you will need to have at least 1,000 subscribers and 4,000 hours of watch time to run the AdSense on your videos.
With the above mentioned, there are a few drawbacks and setbacks to AdSense as well:
  • Google can terminate your account in a moment, and it is not always forgiving if you break their rules.
  • Like all other forms of online income, you need traffic in order to make money.
  • When people click on an AdSense ad, you will earn some money, but your visitor also leaves your site, which means you lose the opportunity to make money with other higher-paying affiliate products or your own products and services.
  • It does not necessarily pay you more than other similar ad programs.
AdSense, being a great monetization option, is not a get-rich-quick or make-money-doing-nothing program. Also, Google has principles that some bloggers seem to ignore when reading the terms of service. As a result, many blog and website owners have found out the hard way that they had violated a Google policy and have lost their account forever. 

Types of AdSense Ads
Google offers variety types of ad to run on your website, which include: 
  • Text: Text ads use words, either as an Ad Unit (single offer) or as Link Unit (a list of offers), and come in different sizes. You can also customize the color of the box, text, and link.
  • Images: Image ads are also graphic ads. They come in a variety of sizes. You can choose an ad feed option that combines both text and image ads.
  • Rich Media: These are the interactive types of ad that can include HTML, video, and flash.
  • Video
  • Animated Image
  • AdSense for Search: This allows you to have a Google search box on your website or blog. When a user conducts a search, a search results page opens with AdSense ads. You can customize the colour scheme of the search results page to blend with your website.
Google AdSense Payments
Google pays through check or direct deposit any month your earnings reach or exceed $100. If you could not earn up to $100 in one month, your earnings will roll over and will be added to the next month. Each time you reach the $100 threshold, Google will issue a payment on the next payment time. Through your Google AdSense account, you will see your current earnings, the ads that are generating the most clicks, and other useful data.

Making Money With AdSense

Making a significant amount of money with AdSense requires a plan. Here are tips for maximizing AdSense revenue:
  • Read and follow Google's rules: Webmasters must adhere to Google's webmaster policies, as well as the AdSense program policy
  • Have good content your target market wants to read: Ultimately, money is made, whether by AdSense or by other monetization methods, by providing rich content and quality traffic to your blog or website.
  • Use honest, organic traffic-building website marketing techniques: Search engine optimization and article marketing are effective ways in getting free traffic into your site.
  • Don't click on your own ads or ask others to click on them: Incentivizing clicks, buying Pay Per Click (PPC) space, or using a program created to drive traffic to AdSense pages are against the rules. Remember, Google is not very forgiving about breaking the rules, so be sure to comply with them.
  • Have a leader board ad below your header/logo: Instead of putting an ad at the very top of the page, put it near your logo where it's more likely to be noticed.
  • Max out your ad placement: You are allowed three standard ad placements per page. Use them all for maximum benefit.
  • Have ads above the fold: This is the section of your page that is viewable without scrolling.
  • Include in-content ads for visibility: This means having ads within your articles, which can increase clicks because they'll be seen during the course of reading the post.
  • Ensure your website/blog is optimized for mobile (responsive): The number of people who use mobile devices is higher. Also ensure you are using responsive ads so that Google can send appropriate ad sizes to mobile devices viewing your website.
  • Test ad types and placement to find the options that lead to the most income: Begin with standard sizes (300×250, 728×90, and 160×600), and then switch them out to check if one size gets more clicks than another.
  • Monitor your results: Google can overwhelm you with tools and feedback but do your best to analyze your data to see what it says about your results so you can make the most of your effort.
  • Read email from Google: This can be especially important if Google is sending a warning about something it doesn't like on your site. Failure to deal with Google's complaints will lead to termination in the program.
Advanced AdSense Tips
Once you have ads running on your site, you will want to make sure you are getting the most of your AdSense program. Here are some additional tips to consider when you're ready to boost your AdSense income:
  • Run experiments: You can A/B test your ads through AdSense.
  • Experiment with link and box colors: If your colors match your theme, consider changing them up to see if it impacts results.
  • Enable placement targeting: This allows advertisers to choose where their ads appear.
  • Set up custom channelsThis gives you a better sense of what's working and not working to generate income on your site.
Dealing With Competitors' or Questionable Advertisements
If you offer products or services on your website, you may discover that some ads Google delivers is from your competitors. Another issue that can happen is ads that may not be completely legitimate or they might offend your market. To disallow these offers from showing up on your site, Google AdSense allows you to block up to 200 URLs from appearing on your site. The challenge of blocking URLs is two-fold. 
  1. You don't know what ads are running on your site until you see them there.
  2. Since you are not allowed to click on your own links (to the get the URL), you need to be careful about obtaining the URL to block. The best way to get the link so you can block it in AdSense is to right-click the link, select Copy Link Address, and paste it into a document or text editor (i.e., Notepad). The Google URL is long, but within it is the URL of the page the ad goes to. Copy that URL and paste it into your AdSense blocked ads account.

Other AdSense Alternative Programs
There are several ad network programs similar to AdSense, such as Media.net and InfoLinks. Some might require a traffic threshold, so you need to wait until your website is established and getting the required traffic before being accepted.
Most have similar rules to Google, such as a limit to the number of the network's ads per page (usually three), and termination for clicking your own ads. In most cases, you can run multiple ad networks on your site without violating terms of service, but you will want to read the rules of each network before doing it. Further, you want to avoid your site becoming so overwhelmed with ads that your readers can't find the content. 

Other Income Choices Besides Ad Networks
Ad networks, particularly AdSense, are great options because as new blogger or website owner, you can join as, and they are very easy to use. But they are not the only ways to earn money from your blog/website. In fact, as your site traffic grows, other monetization options might be more beneficial. Here are some other money-making ideas you can use instead of, or along with, ad networks.
  • Affiliate Marketing: Like ad networks, affiliate programs are usually free to join and easy to add to your website. 
  • Sell Your Own Product or Service: Creating and selling your own product or service, as against promoting someone else's through affiliate marketing, can earn you significantly amount of more money. This is especially true with information products or online courses that are inexpensive to create and sell. Other options include ebooks and freelance services.
  • Coaching or Consulting: As an expert in your topic or niche, you are in a better position to help people even more than the information you provide on your website or blog. You can offer more in-depth assistance through coaching or consulting.
  • Sponsors: When you have a huge amount of traffic and influence over your audience, some other companies may pay to sponsor your website. They can sponsor your entire site or a single page or post.
As you can see, there are several ways to generate income from a website or blog. But many of them require that you have significant number of traffic before you will make money. This is where AdSense is said to be a good beginning monetization option for young bloggers and website owners. You don't have to create anything, you can join immediately you start your blog or website, it's free to join, and it's easy to add the ad code to your website.

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