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What You Need To Know About Flutterwave

CASE STUDY ON FLUTTERWAVE.COM
Flutterwave is a complete payment solution that thrives in the global economy.
Flutterwave is an API that lets you process credit card and local alternative payments, like mobile money and ACH, across Africa. They make it possible for global merchants to process payments like a local African company.
They accept payments, make payouts and manage your business funds from one integrated platform that helps you connect globally. Processing billions around the world, we are the trusted payments partner of Nigerian businesses.
Mission:
Our mission is to inspire a new wave of prosperity across Africa by building payments infrastructure to connect Africa to the global economy.
We’ve made it easier for Africans to build global businesses that can make and accept any payment, anywhere from across Africa and around the world. The world’s digital economy is progressing around us and we want to include African businesses in the journey.
Founded in 2016 by a team of ex-bankers, entrepreneurs and engineers, we provide the award-winning technology core needed to provide business all around the world a powerful, reliable and intelligent payment gateway. We stay ahead of the industry by challenging our products and improving on every feature we offer. Our HQ is in San Francisco with offices in Lagos, Nairobi, Accra, and Johannesburg.


Achievements:
They have created a platform that has changed the way global payment processing is viewed. Bringing Nigeria into the digital economy has caused an outreach to do more business in Africa and build more global solutions. They have gone global and currently support 150+ currencies.
Increase sales by displaying prices and accepting payments in your customer’s preferred currency, improving their overall experience. With Rave, you avoid high conversion fees and can receive funds in your local currency. We support payment in Naira, US Dollar, Euro, British Pound and many more.
$2.5B in payments process
100 M transactions processed
50 banks partners in Africa
1200+ developers build on Flutterwave
Products:
· Rave
· Barter

Rave
The easiest way to make and accept payments from customers anywhere in the world.
Building a business is challenging enough. Our payments solution makes it easier with secure and reliable tools. Whether you need a simple payment link or to manage payouts for hundreds of people, we’ve designed a completely integrated global payments platform.
Bring your business into our payments ecosystem where you’ll experience 24/7 customer service, reasonable fees and the technology to achieve zero failed transactions. Set up your business with speed, ease, and functionality, in order to provide your customer with the best possible checkout experience.






The image below shows some of the companies currently using Rave as their mode of payments

BARTER

This is an app that manages your finances. Barter is designed to help you focus more on enjoying life and less on how to spend, send and borrow money.
With Barter, you can add your bank account to your app dashboard and manage funds in your local currency. Get detailed reports that show your spending patterns and insights.
And if you need a boost to get you to the next step, you can apply for easily repayable short-term loans, right in the app.







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PROS AND CONS
Having done SEO analyzer using online SEO analyzer, some issues were detected in which if rectified, Flutterwave website will be ranked higher
1 issues with no sitemap.xml to optimize interaction with bots
23 pages have a low word count
25 pages with duplicate meta descriptions
14 pages with duplicate
> 41 pages with long loading time
> 16 pages with no meta description
> 1 pages returned 4XX status code
> 106 pages with URLs that are too long
> 113 pages with poorly formatted URL for SEO
> 18 pages with a title tag that is too long     
> 22 pages with a title tag that is too short
WRITTEN BY OLAJIDE OLALEYE.


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